Sessions & Speakers
Wednesday, June 25 | |
| Program Track | 3:30pm - 4:45pm |
| Admissions | Yesterday, Today and Tomorrow: The Evolution of Admissions Joan Ellison, Pinnacle Career Institute; Michael Platt, PlattForm Advertising |
| Marketing | Hits, Runs and Errors: Creating an Effective Internet Marketing Plan Dale Leatherwood, CUnet |
| Education | Curriculum Mapping: The Road to Student Success W. Pearce Miller, Pennsylvania Culinary Institute |
| Online Education | Investing in eLearning: Now That’s Using Your Moodle Dr. Jack Elcik, Campus Management Corporation |
| Faculty Development | |
| Operations | Selling Your Company: Owners’ Experiences Neil Lefkowitz, Dickstein Shapiro LLP; John Huston; Chris Hutchings, Madison Media Institute; Guillermo Nigaglioni, Instituto de Banca y Comercia and National College of Business and Technology; additional panelists TBD |
Research  | Return on Investment (ROI) of Faculty Development - UTI Case Study Patti Phillips, ROI Institute, Inc.; Caroline Hubble, ROI Institute, Inc.; Amir Moghadam, MaxKnowledge, Inc.; Robert L. Martin, Imagine America Foundation, moderator |
| Corporate Compliance / Financial Aid | "All Points Bulletin" – Developments in Campus Crime, Safety and Privacy Regulation Harry Dotson, Concorde Career Colleges, Inc.; Jonathan Tarnow, Esq., Drinker Biddle & Reath LLP; Jay Vaughan, Esq., Dow Lohnes PLLC |
| Student Services / Placement | It’s a Digital World: Providing Career Services via the WWW Amy Chastek, Herzing College Online |
 |
| Key: | All Levels | Novice Level | Intermediate Level | Advanced Level |
Thursday, June 26 | |||
| Track | 10:00am - 11:15am | 1:45pm - 3:00pm | 3:15pm - 4:30pm |
| Admissions | How to Build and Run a Successful High
School Admissions Program Troy Chaney and Mike Cooley, Rally Cap Consulting |
How Students Decide to Attend Your
School…Or Someone Else’s: The Pyramid
of Student Decision-Making Neal Raisman, PhD., AcademicMAPS |
Managing Admissions: From Old School to
New School Nancy Rogers, The Source for Training, Inc. |
| Marketing | Are You Paying for Bad Leads and Letting
the Good Ones Get Away? A Constructive
Approach to Managing Lead Quality Chris Rodde, All Star Directories; Rob Rosen, Capella University |
Facebook? YouTube? MySpace? Join the
Conversation! Leveraging Your Web Site
with the Newest Strategies and
Technology Joseph Charlson, EDMC; Mike McHugh, PlattForm Advertising | An Integrated Approach to Marketing—
Creating the Right Media Mix to Generate
Quality Leads Gregory Gragg and Darryl Mattox, Gragg Advertising |
| Education | The Four Secrets of Retention
Improvement That Really Work Dr. Michael McTague, Monroe College | Construction Education – An Immediate
Growth Opportunity! Jamie Van Voorhis and Derril Trakalo, Pearson Publishing | Curriculum Based Service Learning and
Community Outreach Andrea Shaw, Pearson Learning Solutions; Michael J. Cooney, Career Education Review; Jack Yena, Johnson & Wales University; Sherie Hurd, Empire College; Additional panelists TBD |
| Online Education | Online and Blended Courses: Improve
Retention, Enrollment, and Meet
Accreditation Standards Dr. Larry Banks and Jeff Schultz, Learning Solutions Group, McGraw-Hill | Live Web Conferencing: Archive with
Streaming Movies Charles J. Sorcabal, Mt. San Antonio Community College | Increasing Online Enrollment and
Retention through Alternative Financing Sean Steinmarc, and Joshua Grinstead, TFC Credit Corporation; Candice Claxton, Gatlin Education Services; Mark Lamkin, Gatlin Education Services; Al DeSeta, Penn Foster |
| Faculty Development | Learning with Games Lou Russell, L+EARN | Faculty Development Online Pilot: a
Comparative Evaluation of Two
Approaches Ruth Reynard, Ph.D., Career Education Corporation | |
| Operations | Balancing Growth and Accountability: Creating a Culture of Excellence Dr. Scott Fitzgibbon, Fitzgibbon and Associates, Inc. | Navigating the Transition from National
to Regional Accreditation: Pitfalls &
Opportunities Florence Tate, Potomac College; John Erickson, Ph.D., formerly with Middle States Commission on Higher Education; Jay Vaughan, Esq., formerly with ACICS; additional panelists TBD | The Sky Really is Falling: Managing the
Unexpected Traumatic Event Frank Krebs and Carla A. Monroe-Posey, Ph.D., LCSW, MSHA, Student Resource Services, LLC |
| Research |
Current Research on High School Students and Career College Opportunities Don Munce, NRCCUA; Robert L. Martin, Imagine America Foundation, moderator; panelists TBD | ||
| Corporate Compliance / Financial Aid | Current Perspectives on Student Lending
Issues Panel TBD Buying/Selling a School – Latest Accounting Pitfalls and Headaches Rick Thomas, CPA, Salmon Sims Thomas & Associates; Bruce McClintock, CPA, McClintock & Associates; Sandy Alper, CPA, Kessler Orlean & Silver; Ron Holt, Brown & Dunn, P.C. | Reducing Your Cohort Default Rate:
Strategies That Work Anita Kermes, EDFUND; John Pierson, FSA; Jeff Arthur, ECPI | Secrets of a Mystery Shopper Vince Norton, Norton Norris, Inc.; Jeffrey Moore, DeVry University |
| Student Services / Placement | Supporting Career College Students with
Emotional Problems: An Emerging
Challenge Richard C. Baron, MA, University of Pennsylvania – Center for Mental Health Policy | Students with Disabilities: What’s
Necessary – and What Works! Jane E. Jarrow, Ph.D., Disability Compliance in Career and Online Learning | Retention Strategies That Work Kai Drekmeier, InsideTrack |
|
| Key: | All Levels | Novice Level | Intermediate Level | Advanced Level |
| Friday, June 27 | ||
| Program Track | 9:15am - 10:30am | 10:45am - 12:00pm |
| Admissions | What is Admissions Communicating on the Telephone? Troy Lawson, The Telephone Titan | So, You Want to Groom A High Achieving Admissions Team? Kristine Creely, Forefront Education, Inc.; Daryl Glein, Celsius Marketing & Interactive |
| Marketing |
CCA Interactive Marketing Panel Richard Baumer, Venture Direct WorldWide; Andrew Gansler, eLearners; Doug Brown, Allstar Directories; William Hillard, High-Tech Institutes; Brad Gibbs, PlattForm Advertising, moderator |
The Fortune Tellers Guide: Scenario Planning for Strategic Marketing Gregg Meiklejohn and Shane Sparks, Enrollment Resources, Inc. |
| Education |
Drops: The Truth Behind the Reasons of Why Students Drop Rhonda Gonzalez and Arlene Muller, Careers Advancing In Motion | Navigating Through the Challenges of an Outcomes Assessment
Regional Accreditation Visit Steve Whitten, American InterContinental University; Robert Budnik, LiveText |
| Online Education | Internet Highway Robbery: Protect Your Domain, Trademarks,
& Copyrights From Cyberthieves Dr. Ellis Gedney, Ph.D., Ex’Pression College for the Digital Arts; Bill Ojile, Esq., Alta Colleges, Inc.; Keith Zakarin, Esq., Duane Morris LLP; Edward Cramp, Duane Morris LLP; Michelle Hon, Duane Morris LLP; Eric Sinrod, Duane Morris LLP; Matt Johnston, Santa Barbara Business College, additional panelists, TBD | Start Your Online Students Off on the Right Foot Catrina Poe, Pearson Learning Solutions |
| Faculty Development | Bridging the Gap: Finding a Common Ground Between
Teachers and Students Dina Shafey and Vernon Scott, Westwood College | How to Retain and Support Your Most
Important Resource: Your Faculty Dr. Gary Meers, MaxKnowledge, Inc.; Kay Bertrand, National Center for Competency Testing |
| Operations | Let’s ROAR! Rally Operations Around Retention Dr. Rita Girondi, Training Masters, Inc. | Going Activist in the Community Bob Cohen and Reba Raffealli, Career College Association; panelists TBD |
| Research | Filling the Skilled Worker Shortage - The Role of Career Colleges Jane Smalec, Eduventures Inc.; Robert L. Martin, Imagine America Foundation, moderator | |
| Corporate Compliance / Financial Aid | Legal Issues in IT Security and Privacy for Educational
Companies Peter Cassat, Dow Lohnes; panel TBD | Sleeping at Night? Risk Management at Your School Ron Salmon, Salmon Sims Thomas & Associates; Kent Busse, T/1MAS; Jeromy Gensch, SchoolDocs, LLC |
| Student Services / Placement | Giving Students What They Want to Get What You Want Peter Kraft and Tracy Howe, GoalQuest | What Employers Want and Ensuring Your Students' Workplace Success Dr. Joe Pace, The Pacific Institute; Leah Colville, L+EARN; David Chandler, The Leadership Center, Inc.; Lou Russell, L+EARN, moderator |
|
| Key: | All Levels | Novice Level | Intermediate Level | Advanced Level |